Selena Gomez calls for life-saving action on behalf of children in the Sahel

Selena Gomez charity

NEW YORK, USA, 19 April 2012 – Actress, recording artist, designer and UNICEF Ambassador Selena Gomez is lending her star power to UNICEF’s campaign to save lives in the Sahel region of West and Central Africa.
“The situation is urgent and these children need our immediate help. I want people to know that together with UNICEF, we have the ability to prevent their deaths,” she said.
Ms. Gomez was appointed a UNICEF Ambassador in September 2009, and she has enthusiastically used her talents to advocate for the world’s most vulnerable children.
In January 2011, she performed her second annual Acoustic Charity Concert, raising US$200,000 for UNICEF programmes that provide nutrition, clean water, medicine, education, and more to children worldwide.
“I have very loyal and active fans. Through social media I have a platform that enables me to reach them in real time and mobilize them to take action,” Ms. Gomez said.
Ms. Gomez followed up her online activism with a visit to UNICEF House, where she was briefed on UNICEF’s global emergency response operations and discussed the importance of social media in mobilizing and educating young people on important issues.
She also recorded a public service announcement to encourage young people to donate US$10 via text message to help avoid catastrophe in the Sahel.
We can stop those poor children from dying. UNICEF is the largest provider of emergency life-saving food for children in the region, but we have to do more before it’s too late.

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